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Report: App Store downloads surge to highest ever in October following iPhone 6/6 Plus launch


According to the latest data from Fiksu, the launch of the iPhone 6 and 6 Plus alongside iOS 8 accounted for a massive increase and an all-time high for app downloads. Specifically, the report points to a 42 percent increase from the previous month among the top 200 free iOS apps tracked by the company. Around 7.8 million downloads for the top 200 free apps accounted for a 42 percent increase over September and a 39 percent increase year-over-year.
“While recent indexes have shown a steady stream of escalating costs, the October index numbers validate another important trend: the increasing importance of apps to consumers,” said Micah Adler, CEO of Fiksu. “Mobile marketers must start thinking strategically about their marketing tactics over the longer term and figure out how to use apps to connect with customers. October’s hindsight should serve as a guide for marketers preparing for impending holiday activity.”
The report points out that many of the app downloads are likely “a result of the tendency of app users to quickly re-download their ‘vital apps’ during upgrades.” The first set of apps users download on their new iPhone 6s are likely to be those they can’t live without, which makes them much more likely to become loyal users of those apps.  The trend underscores the importance of nurturing user loyalty prior to device launches and gift-giving seasons.

Apple to donate portion of Black Friday and Cyber Monday sales to Global Fund to Fight AIDS + MORE

Apple to donate portion of Black Friday and Cyber Monday sales to Global Fund to Fight AIDS


Apple has just announced a significant campaign to support World AIDS Day 2014 as part of its long-running (RED) program. The company will donate to the Global Fund to fight AIDS based on proceeds from its new Apps for (RED) section on the App Store, as well as a portion of online and retail sales made on Black Friday and Cyber Monday.
Apps for (RED) runs from November 24 through December 7 and consists of 25 apps with exclusive new content, in which all proceeds will go directly to the Global Fund to fight AIDS around the world. Participating apps include GarageBand, Star Walk, Threes, Angry Birds, Clash of Clans, FIFA 15, Clear, Cut The Rope 2 and several more.
Apple will also be providing customers with a (RED)-branded gift card on Black Friday based on the purchase of select products, and donating an undisclosed percentage of each sale. Just three days later, the iPhone maker will be donating an undisclosed portion of every sale made on Cyber Monday through its online and retail stores.
From Apple’s press release about the campaign:
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Apple has added a new page to its website to accompany the charitable campaign.

Iphone Tips That You Could Use Easily

You are probably already aware that the iphone is no ordinary phone. But have you aware of the bells and whistles buried deep in your iphone possesses? The tips below article provides some excellent suggestions to help you get better acquainted with your iphone.

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Helpful Advice For Using Your Iphone

You don't have heard about all of the great things that iPhones can do. If you own or are thinking about buying an iphone, the piece below is a great resource for information about its true capabilities.

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